Elections were won and lost with political speeches, leadership debates and TV ads. With the rise of internet, political campaigns are seen in multiple fronts including social media networks such as Facebook, Instagrams, YouTube, and Tweeter. Online Ads are another way of communicating policy to the constituents, gather supports and raise revenue from donations. In addition to traditional campaign strategies and social media, data analytics can give competitive advantages if properly applied. In 2012 US presidential election, the campaign team of President Obama successfully applied predictive data analysis which is considered to be a breakthrough in modern history of political campaigns. This so called ‘big data” doesn’t replace other campaign strategies but can provide many advantages for political parties. The predictive scores used in data analytic allow campaign strategists to efficiently allocate scarce resources, tailor ads and messages. This has led the political parties to engage in an arms race to leverage ever-growing volumes of data to create votes.